Monday, August 29, 2011

Social Media Optimization

Word which everyone uses in day to day life that is SMO but what does this SMO interprets and actually means which could easily be understandable, so that is my today topic that is in simple sense we could say that SMO is pull marketing i.e. push your message to someone marketing or it is online tool or platform that people use to share their opinion, ideas, their emotions etc.
Question arises WHY SMO is important?
  • Shareable you make content shareable with people let them know new updates about your business what is moving on and upcoming product you are going to launch.
  • Increase amount of traffic to your site, by means letting people know about new services or product which your company or firm is going to launch and letting to help move your business.
  • Search Engine started incorporating social media results into their search results.
  • SMO builds bigger social media presence of your business.
  • SMO make you’re your site visible in social media.
And this list move on with advantage which social media can provide to your business.
Rules for SMO
  1. Increase your likability – that means by means of social media your demographic and geographic criteria increases.
  2. Make tagging and book marking easy – it is easy to tag any product which belong to particular group of people and make memorable via bookmarking that page.
  3. Reward inbound link – just by this means of communication it also build back links for your site.
  4. Help your Content Travel – you make your content shareable with people view and read your content so can be said as best means to share your ideas and thoughts.
  5. Encourage Mashup
  6. Be user resources if it doesn’t help – convey message or help people also if they are not interest in buying products.
  7. Participate – participate in spreading your message to different stream.
  8. Target Audience- Target appropriate audiences which are interested in your product.
  9. Create Content – Explain your product help of content or through some messages.
  10. Be Real -  be real as community doesn’t support faker so let people know about your product properly.
  11. New Concepts – Don’t afraid of trying new thing just be fresh with new ideas, keep morphing by minutes and share new innovative ideas.
  12. Proper SMO Strategy – to sell your product plan proper SMO strategy define objective, set goals and then publicize your products.
  13. SMO tactics – choose proper means and SMO tactics to publish your products.
Above are few rules to let people know about your product and services and redirect people to your website design and convince them to buy product but don’t forget SEO that play major role as still most of search engine give them preference.